It's been a good little while since we connected properly, 100% my bad—but I've really, really missed our chats.
My life has been full these past several months—not in the way of hustle or grind, for once in my life, but in the small, quiet, sometimes mundane moments that seem to make up our lives.
You wanna know what’s wild? I’ve recently realized that it’s these exact moments that actually fill my cup. To me, they make life worth living.
And vulnerably speaking, after the last year, I desperately needed more of these moments.
2024 marked a particularly tumultuous and speedy part of the entrepreneurial rollercoaster for me, as I’m sure you can probably relate to.
A lot happened in both the great big world at large, and my own little world at home.
The market shifted, my clients shifted, my business shifted.
On the home front, my husband, Brandon, and I made the massive and life-changing decision to move out of our beautiful (and unreasonably big and expensive for a solo couple) rental in Southern Texas to live with his parents in Central Florida while we build our businesses and save to buy our sailboat.
AI came tumbling onto the scene like a hurricane, becoming especially prevalent in the marketing and copywriting world.
I encountered my first actual hurricane—that was a trip.
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Brandon and I delivering pre-hurricane cookies to our neighbors. Rule #1 of hurricane prep? The best snacks you can find, so you can have something amazing to eat while you're panicking.
I put my health first for the first time in my life and not only lost 35 lbs in a slow, sustainable way (thank you, hot girl walks and my fitness pal), but brought my chronic health condition to a healthier state than it’s been in years.
My sweet, wonderful Nana passed away. Two of my dearest friends got married.
Another of my dearest went through the hurricanes in North Carolina, yet another, the fires in LA.
Every single area of my life, it seemed, changed fundamentally before my eyes.
At times, I felt like a little girl on a playground, holding onto the merry-go-round as tightly as she could while one of the big kids spun it out of control.
I knew things would never be the same—the nature of life is change, and I’m no stranger to that—but damn did I wish for a little more control at the same time.
But when I stepped back and took a closer look at all these shifts, I realized I was being presented with the opportunity to make a decision.
Not just about what I wanted the future of my business to look like, but what I wanted the future of my life to look like—what I wanted the future of me to look like.
For years, I'd been subconsciously begging the Universe for a new way forward.
A way that allowed me to build the life of my dreams, with a creative, totally aligned business to support it.
And I'd spent years helping others do exactly this, so I knew it was possible.
But it felt so much harder to take my own advice—to let go of the foundation I’d spent the past five years breaking my back to build, in pursuit of what really set my soul on fire.
I had to work extremely hard to gain the courage to choose that life, that version of me, and even harder to find the strength to let everything else go.
And trust me, it was not pretty.
In fact, most days I went kicking and screaming rather than stepping gracefully into my next chapter.
Letting go is fucking hard, especially when you can’t see the other side of the chasm through the dense fog that clings so tightly in that unknown middle ground.
But finally, in December 2024, I made a terrifying decision that changed everything for me.
My business, my health, my relationships, my finances, my happiness—and ultimately, my way forward.
I don’t have time to get into the thick of it today. If I did, I’m sure I’d be writing you a novel.
But I’ve promised myself I’m going to write to you every day for a while until I get back into the routine of writing again.
So, I’ll be back in your inbox tomorrow with more of the story.
Until then, this question is on my mind:
When was the last time you felt truly aligned with your work?
You know that feeling—when time melts away and you're just... flowing.
I'd love to hear your experience if you're willing to share.
Talk to you tomorrow,
Baylee
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P.S. If you've been wondering why my emails have been so sporadic lately, now you know a little bit of the story.
But there's so much more to share, and if I tried to write it all here, you really would be reading a novel. And who has the time?
So if you can relate to any of these feelings, know you’re not alone. I’m going through it, too.
Grab your popcorn, settle in, and stay tuned… More to come tomorrow.